EATALIAN SLICE

Eatalian Slice is an authentic Italian pizza joint based in Toronto. The brand is new in the market and wants to capture the attention of all those customers who love and enjoy eating Italian Pizzas. The client wanted the brand to evoke the feeling of friendliness, excitement, and energy.

The main objective was to create assets for the brand that included a logo, business card, social media content, and style guide—all of this helped to channel the brand's vision, Eatalian Slice.

MY ROLE

Designer

MARK IDEA

Hand grabbing a slice of homemade pizza topped with spinach, cheese, and chunks of yellow squash on a wooden board with olives and a halved red bell pepper nearby.Logo showing a stylized orange pizza outline with a yellow slice, accompanied by the text 'eatalian SLICE' in black and orange.

MARK CONSTRUCTION

Logo combining a stylized letter 'e' with a pizza slice containing three pepperoni dots.

Clear space prevents type, imagery or other graphic elements from interfering with the legibility of our logo. The Eatalian Slice logo should always have a clear space around. This space is determined by the counter height of 'e' in the logomark as an X-measurement tool.

LOGO ICON

Icon of a pie chart with one yellow slice containing three dots, on an orange background.
Minimalist graphic of a pizza with one slice separated, featuring a white outline and red slice with three yellow dots, on a yellow background.
Simplified line drawing of a pizza with one slice partially removed, on a red background.
Minimalist circular logo with a white segmented circle and a gray slice featuring three black dots.

BRAND TYPOGRAPHY

Font samples showing Axiforma Regular and Axiforma Bold with alphabets, numbers, and the phrase 'The quick brown fox jumps over the lazy dog.'

BRAND COLOR AND PATTERN

Seamless pattern of yellow outlined pizza slices with three pepperoni on an orange background.
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Yellow background with a repeating pattern of simple red outline pizza slice icons.
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Seamless pattern of small black pizza slice icons on a red background.
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Pattern of red outlined pizza slices on a black background.
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Billboard featuring a pizza with asparagus and cheese, promoting a 2nd anniversary BOGO offer from Eatalian Slice.Smartphone screen showing a pizza with asparagus and cheese on a wooden board, with text promoting a 2nd anniversary BOGO offer.Tablet screen showing a red pizza ordering interface with a Meat Supreme pizza featuring pepperoni, bacon, sausage, mushrooms, and olives, and controls to adjust quantity.Open laptop on a gray table displaying a website with a pizza and the text 'Craving for a PIZZA??', next to a cup of coffee, a black notebook with a pen, and a smartphone.Person holding a white canvas tote bag with a pizza slice logo and small red pizza slice icons near top left and bottom right corners.Poster of a smiling delivery woman in red holding pizza boxes and a food container on an orange background with text 'Taste the YUMMIEST of ALL.' and eatalian SLICE logo.Business cards for eatalian SLICE featuring a white side with a pizza slice logo and a red side with contact details for owner Vincenzo Cassano.

OTHER PROJECTS

MOTION-AR
EXPERIENCE

I-CAN
APP