I-CAN APP

i-CAN logo with a red stylized maple leaf and upward arrow with a location pin above the text.

i-CAN provides one stop solution to all the international students, workers, and immigrants of Canada more than any other immigration service. We do this by checking the reliability of all the given information sources online, confirming with the renowned consultants and lawyers, enabling collaboration between potential seekers and consultants, and providing access to reliable and checked information of various immigration processes.

This project was executed by me and my colleague Abhilasha Joshi. Our goal was to create a complete brand identity from the scratch including the brand name, logo, color palette, typography, visual elements, tone of voice, logo animation, brand guidelines, and various brand application.

MY ROLE

Designer, Animator, and Sound Designer

CREATIVE PROCESS

Brainstorming

For every project, research is our initial step. However, before seeking inspiration and resources online, this time me and Abhilasha began with brainstorming and discussing our day to day problems. Focusing on our own challenges and requirements, we recognized the necessity for a comprehensive solution regarding immigration consulting services in Canada. Thus, we decided to develop a brand catering to international students and workers' needs, offering information and resources to facilitate their move from another country to Canada for education and work, ensuring self-reliance.

research and planning

Once we conceptualized our idea for the brand, we delved into researching existing brands and gathered relevant resources. To gain deeper insights, we conversed with students and conducted surveys. Subsequently, we devised a project plan using Google Docs, which became the foundation for our endeavour.

Lean Startup Template with sections for problem hypothesis, customer primary, solution, riskiest assumptions, revenue model, and launch strategy related to study, work, and immigration assistance in Canada.

BRAND ADJECTIVES

Words in black uppercase letters on a white background: ONE STOP, TRUST, INSIGHTFUL, INDEPENDENT, DIRECTION.

Sketching and Ideation

Once we had our problem statement defined and the voice of our brand, we moved towards sketching and ideation. We crafted logo designs and utilized various ideation techniques to define the brand identity. The next step was to decide the brand's mood board, fonts, and the colours.

Stack of papers displaying various hand-drawn maple leaf icon sketches in black ink on white sheets.
Black geometric diamond shape logo with small diamond accents next to the text 'i-CAN'.i-CAN text logo with a star symbol above it.Black i-CAN logo with an upward arrow inside a stylized abstract shape and a location pin above the arrow.
Moodboard collage featuring minimalist photos with a red, gray, and white color palette including a vase with red branches, red balloons, a woman in a red coat, a red gift box, and shades of solid color swatches labeled 'SANS-SERIF'.Typography sample showing the Barlow typeface in Semibold and Regular weights with uppercase and lowercase letters, numbers, and symbols, alongside color swatches in red (PMS 1788 C) and dark gray (PMS 447 C).

Logo animation

ANIMATION BREAKDOWN

Red map location pin icon centered on a white background.Red location pin icon centered on white background with red horizontal lines extending on both sides.Red location pin icon with an arrow pointing left and horizontal lines indicating movement.Abstract pink geometric shape with a red location pin icon and left-pointing arrow in the center.Red stylized maple leaf icon with a white location pin symbol in the center and an upward-pointing arrow at the bottom.Red maple leaf symbol with a white upward arrow and location pin inside, above partially visible text.
Project Case Study

BRAND APPLICATION

Collection of corporate branding materials for i-CAN including letterhead, business cards, notebook, clock, pen, USB drive, phone case, mug, envelope, glasses, badge, bag, and CD with red, white, and black design and location pin logo.Spiral-bound notebook with black and red geometric cover featuring a white location pin and upward arrow, labeled i-CAN.Two smartphones showing an Instagram profile and post for i_CAN, a Canadian service providing support for international students, workers, and immigrants.White ceramic mug with a red and gray logo above the text 'i-CAN' on a glossy black surface.Multiple angled business cards for i-CAN featuring a red and black logo and contact details for John Doe, Director.

OTHER PROJECTS

HUMBER
COLLEGE

EATALIAN
SLICE